Whenever you turned on one of Nokia's legendary handsets, you always got the same thing: that famous signature logo, holding hands.
And for more than one generation, it was hand-holding Nokia did best - carrying people through, bit by bit, the mobile revolution.
Because way before we were shouting, "Damn you autocorrect", we were grappling with new-fangled predictive text.
In the days before highly customisable backgrounds and operating systems, there were swappable (and very, very cool) fascias.
And, of course, more than 12 years before anyone ever made birds angry, there was the mobile game to rule them all: Snake.
Nokia were by no means the first company to release a commercially available mobile phone, but it was the first to do it really well, and with true mass appeal.
"Back in the 1990s there weren't these other big brands," says Ben Wood, an analyst at CCS Insight.
"Nokia were so dominant. People didn't talk about what brand, it was just about the number, 3210, or whatever you had. They took users on a journey."
